This leads us down the rabbit hole of what smaller sites will be able to do. There’s no question that startups and fledgling businesses will struggle to develop their own tech for this. So what is left? The Internet giants will gladly lease you a solution at a tremendous cost burden, or they will allow you to use the tech for free, in exchange for seeing all of the content posted by everyone worldwide. Make no mistake, this regulation is perfect for the Amazons, the Googles, the Facebooks and the Microsofts of the world. They will develop filters that spy on every creator inside of the EU, and they are forced to give up their data, or the sites have to pay a heavy financial burden.
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Even with all of the above problems and concerns, this is further worsened by what will be an inconsistent regulatory environment. If Germany writes their version of the law with exceptions for Parody and Political Action, but Poland does not, and Spain only allows two words from an article’s title to match before a Link-Tax must be paid, you have a gnarled regulatory environment that no one can navigate on top of your already unwieldy and technically unworkable copyright legislation.